Welcome to another edition of Hear It Here First. I was perusing my morning newspaper earlier today over a cup of hot java and my almond meal gruel when I happened upon an article talking about American Airlines‘ plan to create a whole new 
brand and image.
I see where our friends over at Skift News are all over this story as usual. Rafit Ali has written a story called “UPDATED: Here’s the new look of American Airlines that launched today.”
They even have a page where they are tracking the twitter reaction to the new look. You can see American’s own presentation of their launch in a nice video here.
We in the travel business are following all the developments over at American Airlines with more than a casual interest. Our travel company operates out of North Texas where Fort Worth is American’s home town and DFW airport is, of course, a major hub. They are going through challenging times over at American and we wish them the very best. Our industry needs, and consumers are best served by, at least a handful of robust competitors. We have no special insight to share regarding the likelihood of a merger between AA and US Airways but that eventuality seems to us more and more likely.
Picture from http://www.skift.com
As promised, these little industry updates will be short and, like me, almost sickeningly sweet! What do you think of the new look over at AA?
