Welcome to another edition of Hear It Here First. I was perusing my morning newspaper earlier today over a cup of hot java and my almond meal gruel when I happened upon an article talking about American Airlines‘ plan to create a whole new brand and image.
I see where our friends over at Skift News are all over this story as usual. Rafit Ali has written a story called “UPDATED: Here’s the new look of American Airlines that launched today.”
We in the travel business are following all the developments over at American Airlines with more than a casual interest. Our travel company operates out of North Texas where Fort Worth is American’s home town and DFW airport is, of course, a major hub. They are going through challenging times over at American and we wish them the very best. Our industry needs, and consumers are best served by, at least a handful of robust competitors. We have no special insight to share regarding the likelihood of a merger between AA and US Airways but that eventuality seems to us more and more likely.
As promised, these little industry updates will be short and, like me, almost sickeningly sweet! What do you think of the new look over at AA?