I was on an American Airlines flight recently when the pilot received one of those urgent, undeniable calls of nature. It happens. So he asked me if I would mind taking over for just a few minutes. Ever the accommodating sort, I said sure. When, due to his extended delay, I had to land the plane unassisted he apologized profusely saying he was sure it was the raw oysters from the night before.
Passengers, please remain calm. One of us terrified is quite enough!
Actually, that is not precisely what happened. I suppose you are one of those sticklers for truth, historical accuracy and all that silly sort of thing. OK, OK. Then what really happened is that I was invited this morning, along with four hundred of my closest friends, out to DFW airport (or FW/d airport as I like to call it) to see the new American Airlines livery up close and personal. You don’t get much closer than the cockpit.
Welcome to another edition of Hear It Here First. I was perusing my morning newspaper earlier today over a cup of hot java and my almond meal gruel when I happened upon an article talking about American Airlines‘ plan to create a whole new brand and image.
They even have a page where they are tracking the twitter reaction to the new look. You can see American’s own presentation of their launch in a nice video here.
We in the travel business are following all the developments over at American Airlines with more than a casual interest. Our travel company operates out of North Texas where Fort Worth is American’s home town and DFWairport is, of course, a major hub. They are going through challenging times over at American and we wish them the very best. Our industry needs, and consumers are best served by, at least a handful of robust competitors. We have no special insight to share regarding the likelihood of a merger between AA and US Airways but that eventuality seems to us more and more likely.