Our esteemed leaders at Travel Leaders headquarters had an epiphany a while back that has had a dramatic impact on the way Travel Leaders agencies like ours go to market. In a dazzling moment of crystalline clarity, they realized that, in a very real sense, we are all not so much in the travel business as the travel agent business. By that I mean, the essence of our business is to connect eager travelers to the right travel experience by means of an experienced travel expert.
According to Wikipedia, “In the United States, special agent is usually the title for a detective or investigator for a state, county, municipal, federal or tribal government who conducts criminal investigations and has arrest authority.” Never one to shy away from random acts of audacity, I am going to brazenly expropriate that term and apply it to our own front line travel agents . . . minus the criminal investigation and arrest authority, of course!
Those who regularly visit these pages know that I exercise remarkable restraint when it comes to blatant promotion. Only after I have hopefully entertained and educated do I occasionally sprinkle in a little enticement to do business with us. Today, however, I creating a new category to which I will contribute content consistently but sparingly. The category is called “Special Agent” and under that rubric I will introduce you from time to time to one of our special travel agents.
What I intend to do now, and in upcoming similar posts, is to give you a brief overview of an agent and provide a link to their “agent profile”. Whereas, B.E. (that would be Before Epiphany), we would spend our time and money advertising destinations and/or travel provider partners, now we largely focus on promoting our agents through their individual, customized agent profiles.
For example, today I want to introduce you to Sandy DuVall. Sandy is a consummate professional. Over the past twenty-five years, she has traveled much of the world broadening her knowledge and adding to her personal experience. When she recommends a beach, she has likely wiggled her toes in that very sand. When she touts a resort, no doubt she has performed a recent white gloves site inspection. When she endorses an adult beverage to be sipped pool side . . . never mind.
While Sandy’s experience is broad, her true travel passions are a little more focused. In particular, her heart rate rises a few ticks when someone inquires about a honeymoon or destination wedding or about Mexico or Hawaii.
This will become very evident when you visit her Agent Profile. You can read about each of these three specialties, view picture albums related to each and even read short experiential posts that share her personal insights. Spend a few minutes perusing her profile and you will find that entrusting Sandy with your dream trip is not just reasonable but downright perspicacious.
If I were in the market for a destination wedding, planning a visit to the Hawaiian Islands or longing for an unforgettable Mexico vacation, I would have no hesitancy in seeking the advice of Sandy DuVall. Now that I think about it, even as an agency owner I have sought her advice more than once!
Bottom line, if you are a traveler seeking a memorable travel experience, you need the assistance of a true travel expert. Let me be the first to introduce you to Special Agent Sandy DuVall.