Devoted followers of this space . . . and may your tribe increase by the way . . . will be aware that a couple of weeks ago I wrote a post called Mexico Maligned which was intended as a counter-balance to the generally one-sided treatment Mexico typically receives in the main stream press. My ultimate purpose was to challenge consumers to make their decision whether to travel to Mexico based on something other than dramatic media reports about selective areas.
Since posting that article, I have launched a campaign I am calling, “If you love Mexico, read and SHARE”. I hope to entice other travel bloggers, tweeters (#mexicomaligned), Facebook aficionados, travel agents and consumers who love Mexico to join me in waging our own little grass roots campaign. By so doing, I hope to unleash the phenomenal power of exponential growth.
To understand how the internet can be, and often is, a force of nature, consider this. This is the math behind “Going Viral’. There used to hang on a wall in the Chicago Museum of Science and Industry a checkerboard, a grain of rice and a card below with this explanation.
“If you were to place one grain of rice on the first square of this checkerboard and double it to two on the second, double again to four on the third square and so forth, by the time you reached the sixty-fourth square you would have enough rice on that square alone to bury the sub-continent of India fifty feet deep in rice or, put another way, laid end to end to reach Alpha Centauri, the nearest star and back twice.”
So let’s suppose everyone reading these words took up this challenge and read Mexico Maligned and more importantly shared the post using the social media share buttons on the bottom of the page through Facebook, Twitter, Pinterest, Google+, LinkedIn or email. Let’s further assume, on average, two people with whom they shared did the same thing, including both reading and sharing, and those people did the same, etc. In three weeks over 300,000,000 people would have read Mexico Maligned, roughly the population of the US!
Now do I think that is likely to happen? Of course not! Such mathematical formulas always break down because people are involved, some of whom don’t continue the chain of events. But here is the good news! It doesn’t have to work anywhere near perfection to potentially reach tens of thousands of people.
In the past couple of weeks I have earned a measure of gratitude from many Mexico lovers (check out the comments on the blog post) and a deep sense of satisfaction for myself. I suppose I would rather be a modern-day Don Quixote tweeting against windmills than just capitulating to a myopic media.
I heartily invite you, dear reader, to join the fray. To savor a bit of both the appreciation and satisfaction for yourself is pretty simple really. Just read and SHARE using the social media share buttons at the bottom of the Mexico Maligned blog post.